Co-author of Outcome Marketing · Network practitioner
Sees the whole
go-to-market.
Executes the
marketing strategy.
Deep in marketing, fluent in the rest. Neil builds the go-to-market plan and stays to execute it.
The role
One operator. The whole system.
A go-to-market plan has fourteen moving parts. Positioning is one of them. Most marketing help fixes that one and hands the other thirteen back to the CEO.
Neil takes the whole set. He sits in the leadership team, diagnoses every part against the Outcome Marketing Model, and executes the marketing strategy that comes out of it.
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Phase 01
Setup
The plan worth betting on.
- Bets
- Story
- Align
- Metrics
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Phase 02
Execute
The engine that runs it.
- Team
- Tech
- Content
- Digital
- Campaigns
- Events
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Phase 03
Scale
The system your team keeps.
- Product marketing
- Sales enablement
- Customer journey
- Accelerators
How an engagement runs
Diagnostic first. Then setup. Then execution.
The first two phases of the model above, as an engagement. Scale is where the system becomes your team’s.
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01
Competitive diagnostic
Your digital presence, search and AI visibility, and up to four competitors, read against the Outcome Marketing method. A starting signal, not a plan. You own the report either way.
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02
Setup: the go-to-market blueprint
Positioning, ideal customers, market forces, the bets and the messaging, written down and pressure-tested with your leadership team. The output is the three or four conversations to own, not ten.
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03
Execution: embedded
Neil joins the leadership team part-time and executes the marketing strategy: campaigns, hires, vendors and the operating rhythm. $5k to $15k a month depending on pace and scope. Measured in years, not campaigns.
No obligation until the blueprint is approved. If the fit is right, Neil starts.
Most CEOs don’t need more marketing strategy. They need someone to execute it.
Track record
Thirty years inside companies, not beside them.
30+
Years of experience
2-250+
Led teams of 2 to 250
$2m-.5b
Client annual revenue
30+
Clients on 4 continents
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Mole Street 2024–2025
Pipeline up fivefold in a year
Neil’s role: fractional CMO. Positioning, demand programs and sales alignment inside a HubSpot Elite Partner agency.
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Cask 2017–2022
ServiceNow practice from $9M to $60M+
Neil’s role: embedded marketing leader for five years, through the practice’s growth and its acquisition.
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hthr.ai 2025
Positioning and brand system for an AI launch
Neil’s role: positioning and brand lead for the launch. Story, category frame and the brand book the founding team now runs on.
The method
The method is Outcome Marketing. Neil co-wrote it.
Outcome Marketing is the playbook Neil co-authored with Angus Robertson: fifteen chapters on building a go-to-market system a CEO can run, from the bets and the story through team, campaigns and sales enablement. The chapters are on the book page.
Neil runs the method as a practitioner in the Outcome Marketing network, alongside senior fractional CMOs who share the same playbook. His practitioner profile is on outcome.marketing, and the competitive diagnostic is described there.
Based in Dallas, Texas. Thirty years leading marketing from inside the company, from early-stage startups to firms at half a billion in revenue; EOS implementer, board director, Certified StoryBrand Guide. More about Neil.
