Neil Anderson | Co-author, Outcome Marketing
"Marketing is not just the cool creative stuff.
It is a set of systems and processes - and order matters".
Neil Anderson, Co-author Outcome Marketing | Fractional CMO
Over 30 years of expertise in driving real results
I embed as your Fractional CMO and CEO Lieutenant — running marketing as an accountable operator, building a system grounded in the Outcome Marketing methodology.
Specializing in B2B SaaS and Tech Services, my strategic marketing plans align with business goals, delivering measurable results and rapid growth.
Learn more
30+
Years of experience
2-250+
Led teams of 2 to 250
$2m-.5b
Client annual revenue
30+
Clients on 4 continents
Award
Best practices award 2006 - 2009
Certification
Certified StoryBrand Guide
Certification
T2D3 Certified Practitioner
Certification
T2D3 Foundations Certified
Key areas of expertise
Outcome Marketing Systems
Building the repeatable marketing engine your team owns and operates after the engagement ends.
Go-to-market execution
Designing your go-to-market motion and running it — not handing off a deck. Positioning, ICP, channel mix, and sales alignment, built and stress-tested inside your business.
Pipeline & Revenue Growth
Standing up the demand generation programs that fill your pipeline with the right buyers — and tuning the funnel so Marketing and Sales are accountable to the same number.
Brand & Authority Building
Developing the IP, content, and industry positioning that makes your company the obvious choice — so that when a buyer is ready, they already know who you are.
Neil Anderson embeds as a Fractional CMO and CEO Lieutenant, building Outcome Marketing systems inside B2B SaaS and Tech Services companies.
Neil Anderson helps B2B SaaS and Tech Services companies achieve rapid, efficient growth and scale.
Most Fractional CMOs hand you a strategy deck and a set of recommendations. I do something different: I embed inside your business, take ownership of outcomes, and build the marketing system your team inherits when the engagement ends.
That approach has a name — Outcome Marketing — and a playbook. In December 2024, I co-authored Outcome Marketing: The Marketing Playbook for SMBs with Angus Robertson. The book codifies three decades of repeatable motions across B2B SaaS, Tech Services, and Professional Services companies — from early-stage startups to firms generating half a billion in annual revenue.
The embedded operator model isn't just positioning. It's how I've actually worked: as VP of Marketing, as CMO, as an EOS implementer, and as a board director — always inside the company, accountable to the same metrics as the CEO. That experience is what separates an Outcome Marketing engagement from a consulting retainer.
If your marketing has been running on advisors, agencies, and random acts of marketing, and you're ready for a system that generates predictable, repeatable growth, that's the conversation worth having.
