About

Neil Anderson

Thirty years leading B2B marketing from inside the company. Co-author of Outcome Marketing. Fractional CMO for B2B technology and professional services companies from $1M to $100M in revenue. Based in Dallas, Texas.

“Marketing is not just the cool creative stuff. It is a set of systems and processes – and order matters.”

Neil Anderson, Outcome Marketing

Neil Anderson

How Neil works

Embedded, accountable, and gone when the system runs itself.

Most fractional CMOs hand you a strategy deck and a set of recommendations. Neil embeds inside the business, takes ownership of the marketing plan, and builds the system your team inherits when the engagement ends.

That approach has a name, Outcome Marketing, and a playbook. In December 2024 he co-authored Outcome Marketing: The Marketing Playbook for SMBs with Angus Robertson and Brad Whittington. The book codifies three decades of repeatable motions across B2B SaaS, Tech Services and Professional Services companies, from early-stage startups to firms at half a billion in annual revenue.

The embedded model is how he has actually worked: as VP of Marketing, as CMO, as an EOS implementer and as a board director, always inside the company and accountable to the same numbers as the CEO. He runs the method today as a practitioner in the Outcome Marketing network; his practitioner profile is on outcome.marketing.

Career highlights

Where the thirty years went.

  • 2024 – 2025

    Mole Street · Fractional CMO

    Positioning, demand programs and sales alignment inside a HubSpot Elite Partner agency. Pipeline up fivefold in a year.

  • 2025

    hthr.ai · Positioning and brand lead

    Story, category frame and the brand book the founding team now runs on.

  • 2017 – 2022

    Cask · Embedded marketing leader

    Five years through the ServiceNow practice’s growth from $9M to $60M+ and its acquisition.

  • 2013 – present

    Matrium · Fractional VP Business Strategy, CMO, EOS implementer, board director

    Steering business strategy and marketing for a technology services company across four roles.

  • 2021 – 2023

    Tourmo · Fractional CMO

    Rebranded the company as Tourmo and launched new product brands into vertical markets.

  • 2020 – 2022

    Polaris · Chief Marketing Officer

    Reinvigorated growth after the company hit a ceiling, through to its acquisition by 3Cloud.

  • 2020 – 2021

    Founders First · EOS Implementer

    Launched the company’s EOS implementation on the Traction model.

  • 2013 – 2016

    Hubble · Fractional CMO

    Rebranded the company as Hubble, reorganized the product line and led go-to-market through to its acquisition by private equity.

  • 2001 – 2013

    Spirent · Group VP Global Services

    Led the acquisition of Fanfare to build out the automation services portfolio.

  • December 2024

    Outcome Marketing: The Marketing Playbook for SMBs · Co-author

    With Angus Robertson and Brad Whittington. The chapters are on the book page.

Credentials

  • Frost & Sullivan

    Award

    Frost & Sullivan Best Practices Award, 2006–2009

  • StoryBrand

    Certification

    Certified StoryBrand Guide

  • Outcome Marketing Practitioner badge

    Network

    Outcome Marketing Practitioner

What clients say

In their words.

navuhq_logo

Kingston Duffie
Founder & CEO at Navu

“Neil excels in synthesizing myriad tactical elements into a cohesive growth strategy.

I first collaborated with Neil during his tenure as VP Global Services at Spirent, where he spearheaded the acquisition of Fanfare, to enhance his automation services portfolio.

Since then, our paths have crossed numerous times as he took on the role of Fractional CMO for various technology firms during the rollout of Navu.”

Logo for Avatar

Brad Crismale
CEO at Matrium

“For over a decade, Neil has been integral to Matrium's journey, steering our business strategy and marketing endeavors.

Serving in various capacities—from Fractional VP of Business Strategy and Development to Chief Marketing Officer, an EOS implementer, and even a Director on our Board."

3Cloud

Chris Kadel
VP at 3Cloud

“Neil's strategic prowess was a game-changer for Polaris, driving the development and execution of a growth marketing strategy.

After we hit a ceiling, Neil's precise, results-oriented marketing campaigns not only reinvigorated our growth but also markedly increased the market visibility and value of our brand, culminating in the successful acquisition of Polaris by 3Cloud. We are profoundly grateful for Neil's direction in helping to chart our successful course.”

Founders First-3

Kim Folsom
CEO at Founders First

“Neil joined Founders First to launch our EOS Implementation, drawing on his extensive track record with the Traction model.

His comprehensive background in business management and operations, including leading teams from early-stage startups to large public companies, was instrumental. Neil guided our company in a rhythm of predictable success. His keen business insight and exceptional interpersonal skills were transformative for our team.”

Stop doing random acts of marketing.
Start with a free competitive diagnostic.

Request the free diagnostic No-charge consultation