Neil Anderson | Co-author, Outcome Marketing

 

 

 

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"Marketing is not just the cool creative stuff.
It is a set of systems and processes - and order matters".

Neil Anderson, Co-author Outcome Marketing | Fractional CMO

Over 30 years of
expertise in driving
real results

I embed as your Fractional CMO and CEO Lieutenant — running marketing as an accountable operator, building a system grounded in the Outcome Marketing methodology.

Specializing in B2B SaaS and Tech Services, my strategic marketing plans align with business goals, delivering measurable results and rapid growth.

Learn more
Neil Anderson

30+

Years of experience

2-250+

Led teams of 2 to 250

$2m-.5b

Client annual revenue

25+

Clients on 4 continents

Frost & Sullivan-1

 

Award

Best practices award 2006 - 2009
StoryBrand


Certification

Certified StoryBrand Guide
T2D3 Practitioner 1 (1)

 

Certification

T2D3
Certified
Practitioner
T2D3 Foundations (1)

 

Certification

T2D3 Foundations Certified

Key areas of expertise

Build Brand - Neil Marketing
Outcome Marketing Systems

Building the repeatable marketing engine your team owns and operates after the engagement ends.

 

Increase profit - Neil Marketing
Go-to-market execution

Designing your go-to-market motion and running it — not handing off a deck. Positioning, ICP, channel mix, and sales alignment, built and stress-tested inside your business.

Generate demand - Neil Marketing
Pipeline & Revenue Growth

Standing up the demand generation programs that fill your pipeline with the right buyers — and tuning the funnel so Marketing and Sales are accountable to the same number.

Press Relations
Brand & Authority Building

Developing the IP, content, and industry positioning that makes your company the obvious choice — so that when a buyer is ready, they already know who you are.

Neil Anderson embeds as a Fractional CMO and CEO Lieutenant, building Outcome Marketing systems inside B2B SaaS and Tech Services companies.

Neil Anderson helps B2B SaaS and Tech Services companies achieve rapid, efficient growth and scale.

Most Fractional CMOs hand you a strategy deck and a set of recommendations. I do something different: I embed inside your business, take ownership of outcomes, and build the marketing system your team inherits when the engagement ends.

That approach has a name — Outcome Marketing — and a playbook. In December 2024, I co-authored Outcome Marketing: The Marketing Playbook for SMBs with Angus Robertson. The book codifies three decades of repeatable motions across B2B SaaS, Tech Services, and Professional Services companies — from early-stage startups to firms generating half a billion in annual revenue.

The embedded operator model isn't just positioning. It's how I've actually worked: as VP of Marketing, as CMO, as an EOS implementer, and as a board director — always inside the company, accountable to the same metrics as the CEO. That experience is what separates an Outcome Marketing engagement from a consulting retainer.

If your marketing has been running on advisors, agencies, and random acts of marketing, and you're ready for a system that generates predictable, repeatable growth, that's the conversation worth having.

 

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Kingston Duffie
Founder & CEO at Navu

“Neil excels in synthesizing myriad tactical elements into a cohesive growth strategy.


I first collaborated with Neil during his tenure as VP Global Services at Spirent, where he spearheaded the acquisition of Fanfare, to enhance his automation services portfolio.

Since then, our paths have crossed numerous times as he took on the role of Fractional CMO for various technology firms during the rollout of Navu.”

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Brad Crismale
CEO at Matrium

“For over a decade, Neil has been integral to Matrium's journey, steering our business strategy and marketing endeavors.


 Serving in various capacities—from Fractional VP of Business Strategy and Development to Chief Marketing Officer, an EOS implementer, and even a Director on our Board."

3Cloud

 

Chris Kadel
VP at 3Cloud

“Neil's strategic prowess was a game-changer for Polaris, driving the development and execution of a growth marketing strategy.


After we hit a ceiling, Neil's precise, results-oriented marketing campaigns not only reinvigorated our growth but also markedly increased the market visibility and value of our brand, culminating in the successful acquisition of Polaris by 3Could. 

We are profoundly grateful for Neil's direction in helping to chart our successful course.”

Founders First-3

 

Kim Folsom
CEO at Founders First

“Neil joined Founders First to launch our EOS Implementation, drawing on his extensive track record with the Traction model.


His comprehensive background in business management and operations, including leading teams from early-stage startups to large public companies, was instrumental.

Neil guided our company in a rhythm of predictable success. His keen business insight and exceptional interpersonal skills were transformative for our team.”

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